Charles Schwab Corporation

Case: Charles Schwab Corporation Question: What be the key strategic and technical factors that bedevil make Charles Schwab so successful and how atomic number 18 they inter-related to Schwabs competitive position? The key strategic factors that have make Charles Schwab so successful are as follows: Pioneered the idea of a discount brokerage firm. Empowered the individual investor by fling unbiased products and supporters Their brokers are paid salary positively charged bonus, thereby eliminating the issue plaguing traditional teeming-service firms of having a conflict of provoke beca intention their brokers are paid commissions on trades. Providing accessible local anesthetic branch offices for those guests who opt personal interaction. Live telephone customer representatives available 24 hours a day, 7 days a week. Schwab provided a damage point of $29.95 per trade using their sore Internet merchandise service, which offered a significantly lower wort h than the traditional full-service firms. Schwab well-kept their full-service customer offerings in order to recognize themselves from the highly discounted traders such(prenominal) as E-Trade and AmeriTrade. Schwabs decided to mildly declare the new Internet craft service so as to non emphasize and promote low commission prices as the closing making factor for consumers.

Instead Schwab wanted consumers to focus on the treasure of a full suite of trading tools and customer service representatives they offered before price. The key technological factors that have made Charles Schwab so successful are as follows: Providing real-time online tra! ding via the Internet Providing online interrogation tools through customized investing applications Created seamless gap through the use of IBMs DB2 database system so that customers were not impacted of by mainframes going down. Industry leaders in security and encryption practices for their IT infrastructure. Data capacity was increased by ten propagation the daily...If you want to get a full essay, order it on our website: BestEssayCheap.com

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